OwnSneaker | FuHui Li



This is an app development project about sneaker and sneaker culture, which provides an information integration platform for sneaker lovers, and interested people to know sneakers. The “Own Sneaker” is an app about various aspects of sneakers, including different brands of sneakers information, sneaker reselling platform, social communication,  Information Integration, and additional DIY servers. My primary target audiences are people who love sneakers in Canada, DIY lovers, and different types of consumers. The two main functions in this app are providing people to get various channels of getting sneakers and the DIY program of sneakers, which helps people to create the unique sneaker they love, create the only one in the world.


It combines the Jordan brand logo I designed, and to highlight the characteristics of the sneaker app, I added LACES on both sides of the logo as an ornament. In the middle of the logo font, I added the eyes of the little monster I designed before to make the logo look more distinctive.


Considering illustrations is the first step of the whole process. The illustrations provide the incipient of direction that the project will go. They are vivid by combining the form of monsters, and each of them will have a personal characteristic in further design. They are also part of the branding since they will be used as the DIY shoe container illustration design and other accessories.



DIY Section is the core part of this app, and it is also the original intention of my design of this app, to let more people know about sneakers, design and love sneakers. At the same time, to make them not follow the mass consumption completely, I try to shift the attention of consumers from consumption to design and promote their rational consumption.

On the home page of the DIY system, you will first see the three most popular shoe designers with the most clicks and orders, then the “Art Gallery” section, and finally four different categories of DIY shoe demand. The design of the home page is classified by modules to make the interface cleaner.

The “Art Gallery” section is a social platform where users can post their works and videos. It is also a learning platform. This section will be equipped with some DIY sneaker tutorials every day so that users can better understand the culture of DIY sneakers, and learn how to create their sneaker.


The Artist Information page includes the basic information of the artist, such as the design methods he is good at and the brand. Under the basic information part, it also has the highest number of hits. In the “Artworks” section, users can see the previous designer works by selecting different brands. All works are categorized by brand, which helps users quickly check out their favorite brands.





A language application that is a social and educational tool for English language learners. The app which offers users anonymity, collectively shared experiences and empathy would be a good tool for them.

This project has been awarded the ECU Graduation Award for Anti-Racism and Social Justice – Design


English is the global language which dominates the capitalist, international societies in the world. Although people are not forced to learn the language, in order for many individuals to find good employment, they desire to master it.

So, as a communication designer, I want to draw attention to this paradox in contemporary capitalist society, and present a possible solution that is accessible for English language learners– especially Korean people in English speaking countries. This is because Korean people who grew up in Korea have little to no experience conversing or communicating with English speakers from Western countries. Most Korean people struggle talking to English speakers, even though they studied English during their elementary and secondary education.

Problem Space

  • Problem 1
    Korean nationals are not exposed or interacting with native English speakers.

  • Problem 2
    While many Koreans have studied English all their lives, they still struggle when in situations with English speakers.

  • Problem 3
    The resulting anxiety and lack of confidence from problems 1 and 2 are difficult obstacles t o overcome despite more time and resources dedicated to English.

How can I reduce the gap and help them?

When I considered the important relationship between socialization and learning, I thought that an app which offers users anonymity, collectively shared experiences and empathy would be a good tool for them.


As I was finishing the process book, I recalled the journey it took to get here including all the new programs and skills I worked on over the past year. When I first started this project, I dreamed of having an impressive graduation show. However, it is unfortunate that the exhibition is cancelled because of the pandemic. Although the graduation exhibition that I dreamed about and prepared for is not happening, I am happy to be finishing my project successfully. Throughout working on the project —I realized that multinational people, who have expressed interest in my project —could not pronounce certain words when learning English. I think that there are many reasons for this learning gap. But after people became interested in my project and listened to my description of it, they gave me positive responses. I would like to say that this graduation project has accomplished its purpose.

This project started as a way to express my story but I am grateful that it became more than that. Finally, without the help of my true friends, Nicole and Funan, who I met in Canada, I believe this work would not have been successful. Therefore, I am so thankful for their support and endless help.

Hi there!

I’m Hyojin Lee, a Korean communication designer, and colourist based in Canada with roots in Korea. My cultural identity drives my creative work, with a particular focus on sustainability, culture, ecology, and the human experience.