Softee - Character Design & Branding | Yulun (Alan) Wu

I designed a series of designer toy characters as visual identities related to various types of personal insecurities that are faced by the younger generation nowadays. Further, I branded each of the characters by designing different products derived from them, including buttons, tote bags, stickers, and phone cases, for people to carry on with and reveal these messages about insecurity to the society.​ 

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